AI models are extracting your educational content, comparison pages, and knowledge assets to answer your customers’ questions directly on the search results page. The traffic does not bounce. It never arrives.
Vellum Strategic Advisory is an AI search intelligence practice for PropTech operators. We diagnose exactly what is being extracted, measure the revenue exposure, and build the architectural layer that forces AI systems to cite you as the source—not just consume your data.
We pulled Semrush data on ten mid-market PropTech domains in March 2026. The pattern is consistent: AI models are extracting their content while organic traffic declines 3–33%. We published the data.
Read the Open Letter → AI Visibility scores, organic traffic trajectories, and extraction signatures for 10 companies| Measurement Layer | Semrush / Standard SEO Tools | VEIL Index — Vellum Strategic Advisory |
|---|---|---|
| Visibility Tracked | Google organic search rankings | ChatGPT, Gemini, and Perplexity citation presence |
| Citation Mapping | Not available — tool does not query AI platforms | Per-platform citation map showing which competitors are cited and why |
| Platform Divergence | Single-channel view only | Same query, three platforms — documented divergence logged per observation |
| Longitudinal Baseline | Historical organic data from Google index | Forward dataset from April 2026 — cannot be reconstructed retroactively |
| Competitor Intelligence | Keyword overlap and traffic estimates | Sector-level AI citation map: who gets cited, on which query, on which platform |
Single-page diagnostic of your domain’s AI extraction exposure. AI Visibility score, traffic trajectory, and one specific architectural observation. Delivered as a PDF within 48 hours.
$750 48-hour deliveryFull extraction surface mapping across your domain. Available following Signal Scan delivery. Identifies which content categories are being extracted, quantifies the traffic and revenue exposure, and delivers a prioritized remediation architecture.
$4,500 5 business days — follows Signal ScanLarger engagements — including fixed-scope sprints and strategic retainers — are available on request following diagnostic completion. chris@vellummedia.co
Retrospective audits of institutional-grade signal recovery in the open market. Cited for analytical reference under the Fidelity Protocol™.
A retrospective audit of NerdWallet’s pivot to Information Gain. By replacing generic content with proprietary data and an Editorial Review Board of named specialists, the domain stabilized organic visibility post-update.
Technical Audit only. Vellum Strategic Advisory did not perform this restoration. Cited as a market benchmark. Read Diagnostic →A retrospective audit of Investopedia’s defense against automated content commoditization. By attaching named credentialed experts to every knowledge claim, the domain created an irreducible authority signal.
Technical Audit only. Vellum Strategic Advisory did not perform this restoration. Cited as a market benchmark. Read Diagnostic →A periodic briefing on AI extraction patterns, citation intelligence, and structural shifts in how answer engines consume PropTech content. Written for operators, not marketers.
Read Issue #1 → Subscribe on LinkedIn → No frequency commitment. Published when the data warrants it.Vellum currently operates exclusively within the PropTech sector. If you operate in a different industry and want to understand where your platform stands in AI-generated search — tell us below. We will be in touch directly.