AI models are extracting your educational content, comparison pages, and knowledge assets to answer your customers’ questions directly on the search results page. The traffic does not bounce. It never arrives.
Vellum Strategic Advisory is an AI search intelligence practice for PropTech and FinTech companies. We diagnose exactly what is being extracted, measure the revenue exposure, and build the architectural layer that forces AI systems to cite you as the source—not just consume your data.
We pulled Semrush data on ten mid-market PropTech domains in March 2026. The pattern is consistent: AI models are extracting their content while organic traffic declines 3–33%. We published the data.
Read the Open Letter → AI Visibility scores, organic traffic trajectories, and extraction signatures for 10 companiesVellum Extraction Intelligence Layer. A longitudinal dataset tracking AI citation exposure across ChatGPT, Gemini, and Perplexity — initiated April 2026. No agency, platform, or tool publishes this data.
Is your domain cited when buyers ask the questions you should own? Measured across a defined query set, per platform, per observation period.
When you are cited, how are you framed relative to competitors? A citation in second position behind a direct rival has a different revenue implication than a first-position citation.
Which content categories drive your citations? Which create extraction without citation? The gap between those two answers is the remediation target.
Dataset observation began April 2026. Retroactive reconstruction is methodologically invalid — the longitudinal baseline cannot be recreated. This is the only independently verified forward dataset of its kind.
| Measurement Layer | Semrush / Standard SEO Tools | VEIL Index — Vellum Strategic Advisory |
|---|---|---|
| Visibility Tracked | Google organic search rankings | ChatGPT, Gemini, and Perplexity citation presence |
| Citation Mapping | Not available — tool does not query AI platforms | Per-platform citation map showing which competitors are cited and why |
| Platform Divergence | Single-channel view only | Same query, three platforms — documented divergence logged per observation |
| Longitudinal Baseline | Historical organic data from Google index | Forward dataset from April 2026 — cannot be reconstructed retroactively |
| Competitor Intelligence | Keyword overlap and traffic estimates | Sector-level AI citation map: who gets cited, on which query, on which platform |
Single-page diagnostic of your domain’s AI extraction exposure. AI Visibility score, traffic trajectory, and one specific architectural observation. Delivered as a PDF within 48 hours.
$750 48-hour delivery — Founder-CEOsFull extraction surface mapping across your domain. Identifies which content categories are being extracted, quantifies the traffic and revenue exposure, and delivers a prioritized remediation architecture.
$4,500 5 business daysNinety days. Fixed scope. Measurable outcome. We map your full AI citation exposure, identify the structural gaps your competitors are exploiting, and implement the architectural changes required to recover citation presence.
Max 2 per quarter $25,000 Fixed scope — no retainer requiredOngoing architectural protection. Monthly extraction monitoring, entity authority maintenance, and strategic response to algorithm and AI model changes. Built for companies that treat organic visibility as a balance sheet asset.
$15,000 /month Minimum 3-month engagementRetrospective audits of institutional-grade signal recovery in the open market. Cited for analytical reference under the Fidelity Protocol™.
A retrospective audit of NerdWallet’s pivot to Information Gain. By replacing generic content with proprietary data and an Editorial Review Board of named specialists, the domain stabilized organic visibility post-update.
Technical Audit only. Vellum Strategic Advisory did not perform this restoration. Cited as a market benchmark. Read Diagnostic →A retrospective audit of Investopedia’s defense against automated content commoditization. By attaching named credentialed experts to every knowledge claim, the domain created an irreducible authority signal.
Technical Audit only. Vellum Strategic Advisory did not perform this restoration. Cited as a market benchmark. Read Diagnostic →A periodic briefing on AI extraction patterns, citation intelligence, and structural shifts in how answer engines consume PropTech and FinTech content. Written for operators, not marketers.
Read Issue #1 → Subscribe on LinkedIn → No frequency commitment. Published when the data warrants it.